STAR-QuEST: Strategic, Targeted, Account Review
Creating Competitive Advantage
This strategic sales program is designed to take your major account team to the next level in performance. STAR-QuEST delivers measurable results through a comprehensive strategy assessment, targeted account application and focused actions.
How you will benefit
- Understand the fundamentals of sales excellence.
- Define your organizations unique value proposition.
- Compare your value proposition to your competition by performing a market assessment.
- Develop an ideal customer profile.
- Learn to get "higher and wider" within your target accounts by uncovering the "C-Level" (CEO, CFO, CIO).
- Recognize the Complex Buying team involved in your account.
- Manage and gain strategic advantage by uncovering the Buying Team.
- Differentiate and distinguish your value proposition by packaging your message in a winning proposal.
- Improve negotiation skills to gain competitive advantage and unique vale.
Who should attend?
Seasoned sales professionals and management involved in major account selling.
Logistics and Notes
This program is typically 2 or 2½ days in duration and is customizable to your specific application.